
Our Experience at Snowcamp 2026
Ten years of the coolest dev conference in Grenoble 🏂 Authors: Nicolas Terreyre, Sylvain Dedieu, Arnaud Becquet, Nicolas Drufin, Nicolas Beaudouin, and Léo Gatellier For the fourth consecutive year, Criteo was proud to partner with the Snowcamp conference in Grenoble. Furthermore, we had the privilege of hosting the “Snowcamp Tremplin” at our Grenoble office last November,…
Nicolas Terreyre & 5 others
Leveraging Commerce Data for Outcome-Based Relevancy in Agentic Recommendation Systems
Learn how commerce data improves outcome-based relevance in agentic recommendation systems, delivering 37% better retrieval and 60% better SKU re-ranking.

🏆R&D Community Awards 2025
Our annual ceremony, where we celebrate achievements together. For the third consecutive year, we gathered to celebrate our achievements within the R&D community and recognize the contributions of all our R&D Ambassadors. At Criteo, expressing gratitude to our teammates is a consistent practice throughout the entire company. In our R&D department, our expert community embraces…

Video Ads: Introducing video interactivity in production
At the end of 2024, Criteo’s Video R&D team started working on a new goal: adding recommended products on top of videos, so that each display delivered to someone on the Open Web would become the most relevant possible. Over the last two decades, Criteo has continuously advanced its recommendation engine. Good news: From now…

Off-Policy Learning in Large Action Spaces
Optimization Matters More Than Estimation This Research Card shows that in large-scale recommendation systems, like those used at Criteo, focusing on how we optimize algorithms is more impactful than trying to perfectly estimate outcomes. By using simpler, more stable training objectives, we can achieve better click-through rates, faster experimentation, and more scalable performance across millions…

Criteo Boosts Ad Performance with Latest AI Advancements
Abstract. Everyone talks about AI today, and it seems AI has become an off-the-shelf tool providing plug-and-play capabilities. However, when addressing the hardest problems, such as those arising in the Commerce Media and AdTech industry, things are far more complex and require advanced AI (more specifically, machine learning) expertise. In this post, we share the…

AuthZilla, Rethinking Authorization For The Modern Era
Authorization is a cornerstone of the Identity and Access Management (IAM) stack. Yet, despite its critical role in securing digital systems, it suffers from a lack of standardized mechanisms, protocols, and formats to communicate authorization-related information across platforms. This gap has real consequences. According to the OWASP Top 10, Broken Access Control is the #1…

Introducing AppChecker: The Guardian of Software Quality at Criteo
In a world where distributed systems have become the norm and development cycles are accelerating, software quality can no longer be left to chance: it must be measured, verified, and integrated into the daily work of teams. At Criteo, this requirement is even more critical because services are numerous, interdependent, and essential to the proper…

How RecSys & LLMs Will Converge: Architecture of Hybrid RecoAgents
Recommender systems have become critical infrastructure in commerce. Their role is not only to surface relevant items but also to shape how users explore, compare, and decide. Improvements in recommendation translate directly into superior business outcomes: higher engagement, more conversions, stronger loyalty, and more efficient allocation of marketing budgets. Over the last couple of years,…

Agents, APIs, and Advertising: Lessons From Engineering Our MCP Server
MCP, Model Context Protocol, has made quite some noise in the past year as it promises a simpler, user-driven, integration of tools into Large Language Models (LLMs). At Criteo, we believe that MCP will be key to empowering our clients and giving them the control to create and manage advertising campaigns in a new way:…










