Advertising
Leveraging Commerce Data for Outcome-Based Relevancy in Agentic Recommendation Systems
Learn how commerce data improves outcome-based relevance in agentic recommendation systems, delivering 37% better retrieval and 60% better SKU re-ranking.
Agents, APIs, and Advertising: Lessons From Engineering Our MCP Server
MCP, Model Context Protocol, has made quite some noise in the past year as it promises a simpler, user-driven, integration of tools into Large Language Models (LLMs). At Criteo, we believe that MCP will be key to empowering our clients and giving them the control to create and manage advertising campaigns in a new way:…
