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  • Research Card: Fixed Point Label Attribution for Real-Time Bidding

    Research Card: Fixed Point Label Attribution for Real-Time Bidding

    Research Card on how to attribute positive outcomes to touchpoints in a sequence of displays leading to a conversion. Paper: Fixed Point Label Attribution for Real-Time BiddingAuthors: Martin Bompaire, Antoine Désir, Benjamin HeymannCategory: Operations ResearchRevue: Manufacturing and Service Operations Management Why did we work on this topic (the problem we want to solve)? In display advertising,…